{"title":"ETUDE","description":"\u003cp\u003eEtude is a Korean beauty brand known for playful, accessible makeup and gentle skincare. While it is loved for colour cosmetics like the Fixing Tint and brow products, its skincare has a serious side.\u003c\/p\u003e\n\u003cp\u003eThe standout is the SoonJung line, a minimal, low irritation range built for sensitive and compromised skin, alongside the long running Moistfull Collagen hydration range.\u003c\/p\u003e\n\u003cp\u003eThe SoonJung range suits \u003ca href=\"\/collections\/sensitive-skin\"\u003esensitive skin\u003c\/a\u003e, while the Moistfull Collagen line sits within our wider \u003ca href=\"\/collections\/moisturisers\"\u003emoisturisers\u003c\/a\u003e collection.\u003c\/p\u003e","products":[{"product_id":"etude-my-lash-serum","title":"ETUDE My Lash Serum","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClear daily serum for conditioned, fuller-looking lashes\u003c\/li\u003e\n\u003cli\u003eBiotin and panthenol with ginger and Vitamin E\u003c\/li\u003e\n\u003cli\u003eLightweight and also conditions brows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLashes that have gone short and split at the tips are rarely thinning with age; they are snapping. The ETUDE My Lash Serum is a clear conditioning gel built around panthenol and biotin, applying the same logic you would to the hair on your head, and it grooms brows with the same brush. ETUDE is the South Korean brand known for approachable everyday beauty, and treating lashes as hair rather than as a growth problem is that instinct in one product.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol and biotin work on the fibre, not the follicle:\u003c\/strong\u003e Panthenol is absorbed into the hair shaft and binds water inside it, which leaves a dry, brittle lash flexible enough to bend under a curler instead of breaking. Biotin conditions alongside it, so the lashes you keep are the ones that would otherwise have snapped mid-cycle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe gloss comes from a smoother cuticle, not from added shine:\u003c\/strong\u003e Ginger root extract and Vitamin E bring antioxidant activity to the lash line and soften the cuticle as they go. Light reflects more evenly off a cuticle lying flat, and that is what reads as gloss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrows are the same hair, and this treats them the same way:\u003c\/strong\u003e Brow hairs take the same daily handling from brushing, plucking and tinting, and the gel conditions them while holding them where you comb them. One clear gel covers both ends of the eye area.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\n\u003cp\u003eA clear gel that dries within seconds and leaves no tack behind, so nothing transfers onto the lid when you blink. It sits comfortably under mascara, and worn on its own there is nothing to see.\u003c\/p\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin types:\u003c\/strong\u003e All skin types, and the clear, non-sticky finish suits people who dislike anything heavy sitting at the lash line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin concerns:\u003c\/strong\u003e Brittle lashes and breakage from curlers and daily mascara, a lash line that reads sparse, and brows wanting conditioning and grooming in one step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e Two or three years of daily mascara and a metal curler leaves lashes short and split at the tips, and that is the state this gel was made for.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How is this different from a prescription lash growth serum?\u003c\/strong\u003e\u003cbr\u003eA: A prescription lash serum uses a prostaglandin analogue, which acts on the lash growth cycle itself and holds lashes in their growing phase for longer. The ETUDE My Lash Serum is a cosmetic conditioner rather than a medicine, using biotin, panthenol, ginger root extract and Vitamin E to improve the condition, flexibility and appearance of the lashes you already have, so fewer break off early and the line looks fuller. It does not change how your lashes grow, and no cosmetic conditioner does.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does biotin on the lashes do the same thing as taking biotin as a supplement?\u003c\/strong\u003e\u003cbr\u003eA: No. Oral biotin makes a difference to hair only in people who are genuinely deficient in it, which is uncommon. Applied directly to the lash, biotin is doing a conditioning job on the hair fibre rather than a nutritional one, which is a smaller claim and a far more reliable one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I wear it with mascara and with the rest of my eye routine?\u003c\/strong\u003e\u003cbr\u003eA: Yes. It dries clear in seconds, so mascara goes straight over the top, and it sits on the lash and brow hairs rather than on the skin, so it does not compete with an eye cream, a retinoid or anything else you use around the eye. It is a daily conditioning step, and the difference shows over weeks rather than overnight.\u003c\/p\u003e\n\u003cp\u003eIt is a hair conditioner that happens to be sold in the eye care aisle, and the sensible expectations to bring to it are the ones you would bring to a hair conditioner.\u003c\/p\u003e\n\u003cdiv class=\"sn-explore-more\"\u003e\n\u003cp\u003eExplore the \u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003esensitive skin collection\u003c\/a\u003e for gentle eye-area skincare to pair with your lash routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003eSensitive skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/dark-circle\"\u003eDark circles\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/etude\"\u003eMore from ETUDE\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":55157143503182,"sku":"ES84-01R","price":8.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/ES84-01R.png?v=1778671451"}],"url":"https:\/\/skin-nomad.fr\/collections\/etude.oembed","provider":"Skin-Nomad","version":"1.0","type":"link"}