{"title":"Hince","description":"\u003cp\u003ehince is a Korean makeup brand known for a refined, mood led aesthetic and a natural, skin like finish. It has become a favourite for understated, modern everyday makeup.\u003c\/p\u003e\n\u003cp\u003eIt is best known for the Mood Enhancer lip and cheek range, the Second Skin Foundation, and its glow and blurring complexion products.\u003c\/p\u003e\n\u003cp\u003eBrowse the full hince range below, or explore our wider \u003ca href=\"\/collections\/all-makeup\"\u003emakeup\u003c\/a\u003e edit, including \u003ca href=\"\/collections\/foundation-tinted-moisturiser\"\u003efoundation and tinted moisturiser\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"hince-true-dimension-radiance-balm","title":"Hince True Dimension Radiance Balm","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMulti-use glow balm stick for face, eyes, and lips in seven shades\u003c\/li\u003e\n\u003cli\u003eParticle-free luminosity: the glow comes from the balm base, not shimmer\u003c\/li\u003e\n\u003cli\u003eSqualane and Safflower Oil nourish while you wear it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf highlighter on your cheekbone turns into visible glitter the moment you step outside, the interesting thing about this balm is where its light comes from. The Hince True Dimension Radiance Balm has no shimmer particles in it at all, so the luminosity is a property of the balm base itself and reads as wet, hydrated skin rather than as product catching the light. Hince has worked from Seoul since 2019 with an art-led, pared-back approach to luxury makeup, and a clear glow stick is about as pared back as complexion makeup gets.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe glow stays wet and translucent at every level:\u003c\/strong\u003e Built up, it goes further into a glass-skin sheen rather than tipping into a frost or a metallic edge, because there is nothing reflective suspended in it to read as sparkle. What you get more of is wetness, not glitter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeven shades run from completely clear to warm champagne:\u003c\/strong\u003e The range covers a transparent option, cool-toned pinks and mauves, and warm peach and champagne tints, so it spreads across undertone rather than depth. Check the swatches, and if you cannot choose, the clear one gives the glow without shifting your colouring at all.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt melts on contact and blends without dragging:\u003c\/strong\u003e The stick softens against skin warmth and moves with a fingertip, settling to a comfortable, non-sticky finish within seconds. It sits over foundation without disturbing it and under foundation without pilling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheekbones, brow bones, lids and lips all take the same product:\u003c\/strong\u003e The nose bridge, inner eye corners and cupid's bow are on the list too, which is an unusual amount of a face for one stick to cover. Nothing about the formula changes between the zones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane, Safflower Seed Oil and Vitamin E soften while it wears:\u003c\/strong\u003e Squalane closely matches the skin's own lipids and Safflower Seed Oil is high in linoleic acid, so the balm keeps the area soft instead of drying down on it. On a lid or a lip, where dryness shows first, that is what stops the glow going patchy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin types:\u003c\/strong\u003e All skin types, and most flattering on normal, dry and combination skin where a wet finish reads as radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish and intensity:\u003c\/strong\u003e A subtle everyday sheen that builds to a defined, wet-looking highlight, translucent all the way up rather than turning frosted.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e Minimal makeup wearers who treat glow as the whole complexion step, and people who gave up on highlighters for looking like glitter in daylight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How is this different from a conventional shimmer highlighter?\u003c\/strong\u003e\u003cbr\u003eA: A conventional highlighter makes light with reflective particles such as mica or glitter suspended in a base, which is why the effect breaks into points of sparkle at close range. The Hince True Dimension Radiance Balm contains no particles, so the light comes off the wet surface of the balm itself and reads as skin that is well hydrated rather than skin with something shiny on it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does a clear glow balm show up on deeper skin tones?\u003c\/strong\u003e\u003cbr\u003eA: Yes. The effect is light bouncing off a wet surface, not a pale pigment sitting on top, so the clear shade adds sheen without lightening or greying the tone underneath. On deeper complexions it reads as a genuine wet highlight rather than as a lighter patch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does this go over or under foundation?\u003c\/strong\u003e\u003cbr\u003eA: Either. Pressed over a finished base it gives the wet highlight on top; pressed on beforehand it gives a diffuse glow that shows through the base, which is subtler and wears differently. It does not want powder over it, since powder is precisely what takes the wetness out of the finish.\u003c\/p\u003e\n\u003cp\u003eGlow is the one complexion effect that gets harder to fake the closer someone is standing, which is the whole argument for taking the particles out of it.\u003c\/p\u003e\n\u003cdiv class=\"sn-explore-more\"\u003e\n\u003cp\u003ePair with skincare from the \u003ca class=\"sn-ilink\" href=\"\/collections\/dry-skin\"\u003edry skin collection\u003c\/a\u003e to keep your complexion as dewy underneath as this balm is on top.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/dry-skin\"\u003eDry skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003eSensitive skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/hince\"\u003eMore from Hince\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n","brand":"Hince","offers":[{"title":"LT001 LIGHT","offer_id":52749507101006,"sku":"HNCM02-LT001","price":19.9,"currency_code":"GBP","in_stock":true},{"title":"LT003 GLEAMING","offer_id":52749507133774,"sku":"HNCM02-LT003","price":19.9,"currency_code":"GBP","in_stock":true},{"title":"TP001 CLEAR","offer_id":52749507166542,"sku":"HNCM02-TP001","price":19.9,"currency_code":"GBP","in_stock":true},{"title":"TP002 DAWN RAY","offer_id":52749507199310,"sku":"HNCM02-TP002","price":19.9,"currency_code":"GBP","in_stock":true},{"title":"TP003 TENDER ROOM","offer_id":52749507232078,"sku":"HNCM02-TP003","price":19.9,"currency_code":"GBP","in_stock":true},{"title":"TP005 SHELLY PINK","offer_id":52749507264846,"sku":"HNCM02-TP005","price":19.9,"currency_code":"GBP","in_stock":true},{"title":"TP006 LIL MAUVE","offer_id":52749507297614,"sku":"HNCM02-TP006","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/HNCM02-LT001.png?v=1778671450"},{"product_id":"hince-dewy-liquid-cheek","title":"Hince Dewy Liquid Cheek","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSheer dewy liquid blush and lip tint in three buildable shades\u003c\/li\u003e\n\u003cli\u003eBlends into skin for a natural flush, not a blush-on-top-of-skin look\u003c\/li\u003e\n\u003cli\u003eUse the same shade on cheeks and lips for a coordinated flush in one step\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf blush normally shows up as a patch of colour sitting on your face, this one is built to do the opposite. The Hince Dewy Liquid Cheek is a lightweight liquid that presses into the skin with your fingertips and diffuses at the edges, so what shows is a flush that reads as a response to warmth rather than as something applied. Hince has worked out of Seoul since 2019 on the idea that makeup should enhance what is already there, and a blush designed to look like your own circulation is that idea at its most literal.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe colour goes on sheer and builds without turning solid:\u003c\/strong\u003e One layer is a wash you have to look for, and two or three build to a defined flush that still reads as skin. The dewy finish holds at every level rather than flattening out as you add more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoosing a shade is a question of temperature, not depth:\u003c\/strong\u003e The three run from a warm peachy coral through a soft cool pink to a deeper berry red, covering the tones skin actually flushes in. Compare the swatches, and if you are between two, the sheerness means the deeper one lands closer to the lighter one than it looks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture is liquid and it sets quickly:\u003c\/strong\u003e It moves with fingertip pressing and tapping straight away, then absorbs within seconds with no tack left behind. Because it goes down thin, there is nothing sitting on top of your base to shift when you blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne shade does cheeks and lips in the same pass:\u003c\/strong\u003e The formula behaves the same way on both, so a coordinated flush takes one product and about thirty seconds. On lips it wears as a tint rather than a gloss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpect several hours on cheeks and a stain on lips:\u003c\/strong\u003e The dewy finish settles through the first hour and the colour holds for a good part of the day on cheeks. On lips the dew goes first and a light stain stays behind through eating and drinking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Scented Geranium Flower Oil and Ylang Ylang Flower Oil give this a light natural botanical scent, which is worth knowing if scent in makeup bothers you.\u003c\/p\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin types:\u003c\/strong\u003e All skin types, with the dewy finish reading best on normal, dry and combination skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePigmentation and finish:\u003c\/strong\u003e Sheer and buildable rather than pigment-dense, in a dewy, skin-like finish with no sparkle in it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e People whose entire face routine is a base, a flush and a lip balm will get more out of this than a collector of blushes would.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How does a liquid blush compare with a powder blush?\u003c\/strong\u003e\u003cbr\u003eA: A liquid pressed in with fingertips blends into the base underneath it, so the colour appears to sit within the skin rather than above it. Powder sits on the surface as a separate layer, which is what makes it read as applied. For a dewy complexion the liquid is the more skin-like of the two, and it leaves the dew of whatever is underneath intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will a dewy liquid blush suit oily skin?\u003c\/strong\u003e\u003cbr\u003eA: Yes, with one adjustment: keep the layer thin. The Hince Dewy Liquid Cheek absorbs in seconds and adds no oil of its own, so what you are managing on oily skin is the finish rather than the formula. Kept sheer it reads as a flush; laid on thick, the dew will look like shine by lunchtime.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How do I apply it over foundation without lifting the base?\u003c\/strong\u003e\u003cbr\u003eA: Use a small amount and tap rather than sweep. The liquid grabs quickly, so it wants building up from too little rather than blending out from too much, and tapping presses the colour in without dragging the foundation around underneath it.\u003c\/p\u003e\n\u003cp\u003eIt is the rare blush you notice more on the day you forget it than on the days you wear it.\u003c\/p\u003e\n\u003cdiv class=\"sn-explore-more\"\u003e\n\u003cp\u003eExplore the \u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003esensitive skin collection\u003c\/a\u003e for barrier-supportive skincare to wear underneath this flush.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003eSensitive skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/niacinamide\"\u003eNiacinamide\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/hince\"\u003eMore from Hince\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n","brand":"Hince","offers":[{"title":"LC002 SUNLIT PEACH","offer_id":52749481705806,"sku":"HNCM10-LC002","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"LC003 COOL FLUTTER","offer_id":52749507330382,"sku":"HNCM10-LC003","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"LC005 STRUT RED","offer_id":52749507363150,"sku":"HNCM10-LC005","price":15.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/HNCM10-LC003.png?v=1778671450"},{"product_id":"hince-raw-glow-gel-tint","title":"Hince Raw Glow Gel Tint","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-gloss gel tint in five raw, wearable shades with a non-sticky finish\u003c\/li\u003e\n\u003cli\u003e5,000 ppm triple Hyaluronic Acid plumps and conditions during wear\u003c\/li\u003e\n\u003cli\u003eTwo-stage wear: high-gloss first, light stain after\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf your gloss is gone by the second coffee, the interesting thing about this one is what it leaves behind. The Hince Raw Glow Gel Tint wears in two stages, and it carries 5,000 ppm of Hyaluronic Acid in three molecular weights, so the lip is being hydrated for the whole time the colour is on it. Hince has worked out of Seoul since 2019, with a pared-back approach that shows in shades built for daily wear rather than for a swatch photograph.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat starts as high gloss settles into a tint:\u003c\/strong\u003e The gel goes on wet and reflective, then over the first hour or two it settles down into a light stain that stays through eating and drinking. You get the gloss when you want to be seen in it and the colour long after.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe colour is sheer to semi-sheer and builds cleanly:\u003c\/strong\u003e One pass gives a wash of tone with your own lip colour reading through it, and two or three give definition without ever turning opaque or patchy. The gel finish keeps luminosity and depth in the colour instead of flattening it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoosing a shade comes down to how deep you want to go:\u003c\/strong\u003e The range moves from warm nudes and brown-nudes through berry-rose pinks to a deeper berry-wine, so it is tonal and wearable rather than bright. Compare the swatches before you decide, and if you are torn between two, the sheerness means the deeper one still comes out subtle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree weights of Hyaluronic Acid hydrate at different depths:\u003c\/strong\u003e The larger molecules hold water at the lip surface while the smaller ones sit further in, which is why the smoothing of fine lip lines is visible during wear. Any plumping here is hydration, so there is nothing to feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpect gloss without the grip:\u003c\/strong\u003e The shine comes from a light film rather than from wax, and wax is what makes conventional gloss tacky. The difference shows up while you are eating and talking rather than in the mirror.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin types:\u003c\/strong\u003e All skin types, and well suited to dry or chapped lips that want conditioning alongside colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePigmentation and finish:\u003c\/strong\u003e Sheer to semi-sheer and buildable, in a high-gloss gel finish that dulls to a comfortable satin stain as it settles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e Daily lip wearers who want a bold gloss at the start of the day and are tired of reapplying colour after every meal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How does a gel tint compare with a lip stain?\u003c\/strong\u003e\u003cbr\u003eA: A lip stain is designed to set flat and stay, and that hard dry-down is where the tight feeling on the lip comes from. The Hince Raw Glow Gel Tint starts glossy and settles to a lighter tint instead, with Hyaluronic Acid at 5,000 ppm in the base, so you get comparable colour hold without the lip feeling stripped by the end of the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does the colour go patchy as the gloss wears off?\u003c\/strong\u003e\u003cbr\u003eA: No, because the two stages are the same layer at different points in its life. As the gel settles, the shine steps down and the colour that has held to the lip surface stays even, so what you notice is a change of finish rather than colour breaking up. Food and drink wear it down evenly rather than in blotches.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I layer this over lip liner or lipstick?\u003c\/strong\u003e\u003cbr\u003eA: Yes. Over liner it goes on without pulling the pencil edge out of place, so your definition holds underneath the gloss. Over lipstick it works as a conditioning high-gloss topper, and its own sheer tint shifts the colour beneath it only slightly.\u003c\/p\u003e\n\u003cp\u003eThe interesting hour with this one is the fourth, not the first.\u003c\/p\u003e\n\u003cdiv class=\"sn-explore-more\"\u003e\n\u003cp\u003ePair with skincare from the \u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003esensitive skin collection\u003c\/a\u003e for a barrier-focused routine to complement your minimal makeup look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003eSensitive skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/dry-skin\"\u003eDry skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/hince\"\u003eMore from Hince\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n","brand":"Hince","offers":[{"title":"R011 CHAI","offer_id":52749481771342,"sku":"HNCM11-R011","price":14.1,"currency_code":"GBP","in_stock":true},{"title":"R012 RAW FIG","offer_id":52749507395918,"sku":"HNCM11-R012","price":14.1,"currency_code":"GBP","in_stock":false},{"title":"R013 PINK PEPPER","offer_id":52749507428686,"sku":"HNCM11-R013","price":14.1,"currency_code":"GBP","in_stock":true},{"title":"R014 RAW COCO","offer_id":52749507461454,"sku":"HNCM11-R014","price":14.1,"currency_code":"GBP","in_stock":true},{"title":"R015 BITE","offer_id":52749507494222,"sku":"HNCM11-R015","price":14.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/HNCM11-R012.png?v=1778671450"}],"url":"https:\/\/skin-nomad.fr\/collections\/hince.oembed","provider":"Skin-Nomad","version":"1.0","type":"link"}