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Serums

A serum is where a routine gets targeted. These concentrated formulas deliver active ingredients straight to a specific concern, from brightening uneven tone to firming, hydrating or calming. Applied after cleansing and toning and before moisturiser, it is the step that does the heavy lifting.

For uneven tone and glow, reach for the Beauty of Joseon Glow Serum: Propolis + Niacinamide; for firmness, the Medicube PDRN Pink Peptide Serum; and to calm reactive skin, the PURITO Wonder Releaf Centella Serum. Choose by concern across pigmentation, wrinkles and fine lines and redness and irritation, or by active such as niacinamide, vitamin C and peptides. Not sure where to start? Our guide to niacinamide vs vitamin C helps you pick.

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Medicube PDRN Pink Peptide Serum
Medicube PDRN Pink Peptide Serum
22% off

โ‚ฌ22,95 โ‚ฌ17,95

Medicube PDRN Pink Peptide Serum

5.0

โ‚ฌ22,95 โ‚ฌ17,95

SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule
Texture of SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule

from โ‚ฌ19,95

SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule

5.0

from โ‚ฌ19,95

SKIN1004 Madagascar Centella Ampoule
Texture of SKIN1004 Madagascar Centella Ampoule
18% off

โ‚ฌ16,95 from โ‚ฌ13,95

SKIN1004 Madagascar Centella Ampoule

โ‚ฌ16,95 from โ‚ฌ13,95

Beauty of Joseon Glow Serum: Propolis + Niacinamide
Beauty of Joseon Glow Serum : Propolis + Niacinamide
Sold out

โ‚ฌ25,95 from โ‚ฌ18,95

Beauty of Joseon Glow Serum : Propolis + Niacinamide

โ‚ฌ25,95 from โ‚ฌ18,95

Medicube Triple Collagen Serum 4.0
Texture of Medicube Triple Collagen Serum 4.0

โ‚ฌ19,95

Medicube Triple Collagen Serum 4.0

โ‚ฌ19,95

Medicube TXA Niacinamide 15 Serum
Medicube TXA Niacinamide 15 Serum
Sold out

โ‚ฌ28,95 โ‚ฌ26,95

Medicube TXA Niacinamide 15 Serum

โ‚ฌ28,95 โ‚ฌ26,95

Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin
Texture of Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin
16% off

โ‚ฌ18,95 โ‚ฌ15,95

Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin

โ‚ฌ18,95 โ‚ฌ15,95

Mary&May 6 Peptide Complex Serum
Texture of Mary&May 6 Peptide Complex Serum
Sold out

โ‚ฌ19,95

Mary&May 6 Peptide Complex Serum

โ‚ฌ19,95

Mary&May Centella Asiatica Serum
Mary&May Centella Asiatica Serum

โ‚ฌ16,95

Mary&May Centella Asiatica Serum

โ‚ฌ16,95

Jumiso Niacinamide 20 Serum
Jumiso Niacinamide 20 Serum

โ‚ฌ23,95

Jumiso Niacinamide 20 Serum

โ‚ฌ23,95

Medicube AGE-R Glutathione Glow Serum
Medicube AGE-R Glutathione Glow Serum

โ‚ฌ24,95

Medicube AGE-R Glutathione Glow Serum

โ‚ฌ24,95

PURITO SEOUL Wonder Releaf Centella Serum Unscented
Texture of PURITO SEOUL Wonder Releaf Centella Serum Unscented
17% off

โ‚ฌ23,95 โ‚ฌ19,95

PURITO SEOUL Wonder Releaf Centella Serum Unscented

โ‚ฌ23,95 โ‚ฌ19,95

KAINE Vita Drop Serum
KAINE Vita Drop Serum
Sold out

โ‚ฌ21,95 โ‚ฌ18,95

KAINE Vita Drop Serum

5.0

โ‚ฌ21,95 โ‚ฌ18,95

Pyunkang Yul Calming Moisture Serum
Pyunkang yul Calming Moisture Serum

โ‚ฌ18,95

Pyunkang yul Calming Moisture Serum

5.0

โ‚ฌ18,95

Beauty of Joseon Light On Serum
Texture of Beauty of Joseon Light On Serum
15% off

โ‚ฌ19,95 โ‚ฌ16,95

Beauty of Joseon Light On Serum

4.5

โ‚ฌ19,95 โ‚ฌ16,95

Beauty of Joseon Revive Serum: Ginseng + Snail Mucin
Beauty of Joseon Revive Serum : Ginseng + Snail Mucin
16% off

โ‚ฌ18,95 โ‚ฌ15,95

Beauty of Joseon Revive Serum : Ginseng + Snail Mucin

โ‚ฌ18,95 โ‚ฌ15,95

HYGGEE Natural Repair Serum
HYGGEE Natural Repair Serum

โ‚ฌ15,95

HYGGEE Natural Repair Serum

โ‚ฌ15,95

KAINE Chaga Collagen Charging Serum
KAINE Chaga Collagen Charging Serum

โ‚ฌ21,95

KAINE Chaga Collagen Charging Serum

โ‚ฌ21,95

Beauty of Joseon Calming Serum: Green Tea + Panthenol
Beauty of Joseon Calming serum : Green Tea + Panthenol
16% off

โ‚ฌ18,95 โ‚ฌ15,95

Beauty of Joseon Calming serum : Green Tea + Panthenol

4.0

โ‚ฌ18,95 โ‚ฌ15,95

Mary&May Idebenone + Blackberry Complex Serum
Mary&May Idebenone + Blackberry Complex Serum

โ‚ฌ20,95

Mary&May Idebenone + Blackberry Complex Serum

โ‚ฌ20,95

Arencia Vitamin C Booster Shot
Benefits of Arencia Vitamin C Booster Shot
13% off

โ‚ฌ23,95 โ‚ฌ20,95

Arencia Vitamin C Booster Shot

โ‚ฌ23,95 โ‚ฌ20,95

Arencia Fresh Red Smoothie Serum 30
Arencia Fresh Red Smoothie Serum 30

โ‚ฌ23,95

Arencia Fresh Red Smoothie Serum 30

5.0

โ‚ฌ23,95

AXIS-Y Dark Spot Correcting Glow Serum
Texture of AXIS-Y Dark Spot Correcting Glow Serum
19% off

โ‚ฌ20,95 โ‚ฌ16,95

AXIS-Y Dark Spot Correcting Glow Serum

โ‚ฌ20,95 โ‚ฌ16,95

Earth Harbor Naturals CALYPSO Vitamin C Moisture Elixir
Earth Harbor Naturals CALYPSO Vitamin C Moisture Elixir
Sold out

โ‚ฌ39,95

Earth Harbor Naturals CALYPSO Vitamin C Moisture Elixir

โ‚ฌ39,95

Earth Harbor Naturals SAMPHIRE Biotic Perfecting Serum
Earth Harbor Naturals SAMPHIRE Biotic Perfecting Serum
Sold out

โ‚ฌ29,95

Earth Harbor Naturals SAMPHIRE Biotic Perfecting Serum

โ‚ฌ29,95

Earth Harbor Naturals MARINA Biome Brightening Ampoule: Blue Tansy + Squalane
Earth Harbor Naturals MARINA Biome Brightening Ampoule: Blue Tansy + Squalane
Sold out

โ‚ฌ29,95

Earth Harbor Naturals MARINA Biome Brightening Ampoule: Blue Tansy + Squalane

5.0

โ‚ฌ29,95

PURITO SEOUL TXA 6 Niacinamide 10 Retinal Serum
Texture of PURITO SEOUL TXA 6 Niacinamide 10 Retinal Serum

โ‚ฌ24,95

PURITO SEOUL TXA 6 Niacinamide 10 Retinal Serum

โ‚ฌ24,95

Arencia Holy Hyssop Serum 30
Arencia Holy Hyssop Serum 30

โ‚ฌ23,95

Arencia Holy Hyssop Serum 30

โ‚ฌ23,95

Mary&May Citrus Unshiu + Tremella Fuciformis Serum
Mary&May Citrus Unshiu + Tremella Fuciformis Serum

โ‚ฌ17,95

Mary&May Citrus Unshiu + Tremella Fuciformis Serum

5.0

โ‚ฌ17,95

Earth Harbor Naturals CELESTINE Hydra-Plumping Peptide Serum
Earth Harbor Naturals CELESTINE Hydra-Plumping Peptide Serum
Sold out

โ‚ฌ30,95

Earth Harbor Naturals CELESTINE Hydra-Plumping Peptide Serum

โ‚ฌ30,95

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